EPIC NZ Speaker - Adán Tijerina

Adán Tijerina
Almighty Organic Juices

Image of Adan TijerinaOf Mexican stock and heritage, Adán Tijerina hails from the Pacific Northwest United States where his early experience as a legal advocate quickly turned him into an impassioned educator serving children in volatile and challenging environments. Since his arrival in New Zealand, Tijerina has completed a Master’s degree in Human Development and Educational Psychology. He has worked as a professional musician, exhibition manager and digital strategist at Te Papa, producer of cultural events and as co-Director of iconic restaurant and bar, Matterhorn. Recent co-Founder of a socially innovative organic juice company, Almighty, prior to this, Tijerina was General Manager of the country’s oldest professional city-based symphony orchestra, Orchestra Wellington, where he successfully navigated the organisation through a comprehensive rebrand and ministerial sector review.

Whatever the role, his aim is always to ensure alignment of desired brand and user experiences and offer insights to keep businesses true to their core, relevant to customers and operationally aimed at efficiency and excellence.

While Almighty is primarily in the business of producing a unique range of organic juices, it also supports community food education programmes - and partners with Garden to Table and Common Unity Project Aotearoa.  These organisations focused on teaching young children where their food comes from and to make healthy food and lifestyle choices – reconnecting people, place and produce.